DENTRO PROFUMO

During Design Week, we took part in Dentro Profumo, a special event hosted at Spazio Profumo in collaboration with Mega Art Fair.

Set inside a former fragrance factory in the heart of Barona, the project marked one of the first activations of a space that is gradually evolving into a cultural ecosystem where art, music and human connection coexist.

Through DJ sets and musical selections by Samuel, Andro, Carlo Alberto, Karboni and 00VDA, the venue came alive for one night, welcoming people, conversations and shared experiences.

The atmosphere was further shaped by Pantera Pizzeria Rustica and Feat Barona, contributing to an environment that felt essential yet vibrant, aligned with the identity of the project in its early stages.

A first moment within an evolving process — one built around culture, relationships and real-world interaction.